There is a saying in the fashion business, there is “no business like shaadi business” – and true to that word! Wedding wear in South Asia has evolved into a multi-billion dollar industry, therefore Hum Bridal Couture Week makes for an important event in the fashion calendar of designers. With brilliant presentations over the week, designers put their best wedding ...

Cricket is a sport that is embedded quite deep within our veins. We simply can’t get enough! Despite football being more popular, the people of Pakistan want to see their own team perform in a globally renowned sport too. As such, Pakistan has had quite a colourful history when it comes to cricket and they are not afraid to showcase ...

Hailing from a middle-class family in Gujranwala, Talha Talib participated in the Tokyo 2020 Olympic Games and finished fifth in the 67 kg Men’s Weightlifting category. He was only 2 kgs short of lifting a bronze medal, falling behind contestants from China, Columbia, and Italy. Talha made history being the first Pakistani to participate in this category in 44 years! ...

Let’s get real: Valentine’s Day (or Galentine’s) isn’t just about celebrating romantic love. It’s a day to celebrate love in all its wonderful forms: the love you have for your parents, your best friend, a great cousin – even your pet! Thanks to COVID-19, the way humans knew how to express love and integrate with one another has changed. Hugs ...