When choosing makeup, we usually think about all the top international brands like MAC, Tarte, L’Oréal, etc. Sometimes, we end up spending thousands on imported makeup, and rightly so because the quality of these makeup products is worth every penny. However, if you think we don’t have such gems in our local beauty market, this article is for you. There ...

Fashion’s biggest night was upon us, THE MET GALA. After being postponed last year, this year the New York Fashion Week concluded with this stellar party of the season. The MET GALA this year was themed around ‘In America: A Lexicon of Fashion’ and saw a slew of celebrities marking their grand appearance on those infamous steps. Some celebrities though ...

It’s always summer in tropical countries. Summer is full of sweltering heat that can wreak havoc on your skin, face, and body. From oily skin to sunburns, there are multiple irritating skin issues that need your attention. Here are some simple skincare tips that you can incorporate into your daily routine, along with some great product suggestions to take care ...

A very happy birthday to the legendary Bollywood diva, Sri Devi. Due to an unfortunate accident in 2018 in Dubai, Sri Devi left us too soon. But her memories live on through the films she left behind. To pay tribute to Sri Devi, there is nothing better than remembering her through her iconic roles and top movies. Sri Devi started ...

We all adorn clothes, each piece in every way that is personal to us. All of us go through our lives, hitting different milestones. From birthdays to creating memories through different experiences and adventures, we ride that wave, meeting, and bonding with people along the way. Fashion has a way to cling onto those experiences, especially when you look in ...

The season’s and possibly decade’s most fashionable movie, Cruella, has been making waves. It charts the life of the young fashion designer navigating the counter-culture of London in the ’70s. The origin story of an iconic fashion Disney villain casually passes the Bechdel test in the process. This movie is not a fight over a man but a fight between ...

*PRESS RELEASE* Active Ingredients Vitamin B3 (Niacinamide) & Hyaluronic Acid Make It the Most Powerful Serum for Healthy Skin! One of Pakistan’s most loved skincare brands, Hira Ali Beauty recently launched its Vitamin B3/Niacinamide + Hyaluronic Acid Hydra Glow Serum. Staying true to its value of innovation, Hira Ali beauty is the first local brand to introduce the formula of ...

It’s no secret that Mahira Khan has made her place in the fashion industry over the years. Lately she’s been at the top of her game. In Pakistan, she’s definitely ranked higher up when it comes to the list of people we consider as fashion icons. From casual-chic street style to head-turning red carpet looks, the international actress has definitely ...

We have a very intimate relationship with fashion. Much of our interaction with it is based on the sensory touch. But what happens when we rid our bodies and that conversation of that tactility. The ongoing pandemic of COVID has caused the fashion industry to go digital in more ways than one. With fashion shows and increased online shopping, the ...

We were all obsessed with Emily in Paris and the fa-shuns that came with it. Because of its Sex and the City lineage and setting in the fashion capital of the world, Paris, impeccably styled costumes were the first thing that came to everyone’s mind. While Lily Collin’s nomination for a Golden Globe had us all…. stunned, *breathe* (more on ...