*PRESS RELEASE* Active Ingredients Vitamin B3 (Niacinamide) & Hyaluronic Acid Make It the Most Powerful Serum for Healthy Skin! One of Pakistan’s most loved skincare brands, Hira Ali Beauty recently launched its Vitamin B3/Niacinamide + Hyaluronic Acid Hydra Glow Serum. Staying true to its value of innovation, Hira Ali beauty is the first local brand to introduce the formula of ...

When teasers started rolling out and the cast dropped hints online about the drama “Dil Na Umeed Tu Nahin”, it didn’t take long to get excited and begin anticipating. The social drama serial is created by a non-profit organization called Kashf Foundation. The drama serial features a powerful cast along with an equally incredible writer and director. This had audiences ...

Compiling a list of mothers in movies for Mother’s day is not easy. Let’s face it – we have a shortage of them on screen. Mothers are an integral character to the movie. They handle all the crisis, but we also tend to put them on a pedestal forgetting that they are individuals in their own right. Handling crisis while ...

Fasting is considered a true test of endurance. To go the whole day without food or water, from dawn till dusk can be difficult, however, at the end of the fast lies a reward for you. It comes in the state of what we Muslims call ‘Iftar’. Ramzan is considered one of the best times of the year! Not only ...

One thing we all have in common is the need for LOVE. Whether familial, sexual, self-directed, or even casual, love is something we all desire to feel at least once in our lives. Love can be one-sided, shared between a couple or even amongst a group. LOVE can be the most wondrous, beautiful, soulful, terrifying, heart-wrenching, and soul-crushing feeling in ...

Once the area known as the traditional district of Lahore has now become the red light area for prostitution, also called “Heera Mandi”. It might look fascinating and surreal from the outside, but deep down it reeks of brutality. Skyfall by Saba Karim Khan breaks into the cursed walls of Heera Mandi and brings out the bitter reality: the story ...

We have a very intimate relationship with fashion. Much of our interaction with it is based on the sensory touch. But what happens when we rid our bodies and that conversation of that tactility. The ongoing pandemic of COVID has caused the fashion industry to go digital in more ways than one. With fashion shows and increased online shopping, the ...

History tends to repeat itself: History remembers the victor and forgets the blood. Time and time again, tyranny has set itself between people and their happiness. Does it send a chill down your spine, thinking of those whose human rights have been violated? If so, you might be thinking of Myanmar, as the locals continue to protest on the streets ...

I am not sure how I ended up here, but now that I’m here I move forward. As I am walking straight ahead, there is a force pushing against me. It is not a severe push, rather a gentle one. I spread my arms to my sides and my hands come up to nothing. As I lean towards the left, ...

We are ushering in a new era of empathy where regardless of demographics, we really are all in this together! Before I begin this letter, I sincerely hope anyone reading this is keeping well both in terms of health and mental wellbeing. This is a challenging time in history, fuelled by dramatic change and caution like never before. We’ve all ...